sábado, 23 outubro 2021 17:27

A Exposalão está de regresso e em força!

Após um ano difícil para o sector do turismo, a Exposalão volta a abrir as portas ao público.

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Após um ano difícil para o sector do turismo, a Exposalão volta a abrir as portas ao público.

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A realizar-se nos dias 21 a 23 de Outubro, na FIL, em Lisboa, a 4ª feira profissional de projecto, construção, decoração, equipamentos, produtos e serviços para hotelaria vem mostrar que a DecorHotel continua a ser a feira de excelência, no que toca ao sector da hotelaria.

Após um ano difícil para o turismo, foi fundamental não desistir e entender que a única forma que existe para ultrapassar as dificuldades, é a de apostar. Há que estar presente para não se perder no esquecimento, fazendo uso máximo dos recursos disponíveis, maximizando-os e rentabilizando-os.

Numa conversa honesta e bastante assertiva com o Jornal, o director confessou-nos que em tempos de confinamento já planeava o desenrolar da feira, indo estabelecendo contactos com empresários “tínhamos alguns dados que nos davam a esperança de que a vacinação era a única coisa que nos permitia pensar que a economia poderia arrancar”. Existiu, de facto, um esforço por um bem comum “uma simbiose entre a organização, os seus parceiros e os empresários”.

Esta é a feira mais específica e direccionada para o sector hoteleiro, com a presença de cerca 200 fornecedores de hóteis, variadíssimas novidades, soluções e apostas. Para o entrevistado, este é um evento de presença obrigatória para directores de hóteis ou para qualquer hoteleiro “é uma obrigação vir a esta feira, nem ponho outra questão”.

Questionado acerca da logística semanal, visto estarmos a falar de uma feira que decorre durante os dias da semana, o director arremata “Uma feira não é um passeio, é um trabalho. E eu trabalho durante a semana”.

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Após um ano difícil para o sector do turismo, a Exposalão volta a abrir as portas ao público.

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sábado, 23 outubro 2021 16:03

Les Roches inaugura o Spark Hospitality Digital Center

O Spark destina-se especificamente a apoiar projectos promissores no campo da hotelaria através das suas plataformas implantadas no campus de Crans-Montana, na Suíça e no campus de Marbella, em Espanha.

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O Spark destina-se especificamente a apoiar projectos promissores no campo da hotelaria através das suas plataformas implantadas no campus de Crans-Montana, na Suíça e no campus de Marbella, em Espanha.

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Em Junho de 2020, Les Roches e a Association of Communes of Crans-Montana anunciaram que estavam a unir forças para criar um cluster de inovação para desenvolver o futuro da hospitalidade. Spark é uma esfera global dedicada à promoção da inovação - particularmente entre os interessados nos setores da hotelaria, turismo, luxo e restauração - que foi subsequentemente formada e faz parte da estratégia de desenvolvimento económico da região que está a atrair um número crescente de start-ups.

Esta ferramenta oferece serviços de consultoria, investigação e apoio a projectos com recursos tecnológicos e digitais avançados, que já conta com mais de 35 empresas parceiras a trabalhar em conjunto no centro suíço em projectos de grande escala.

O mundo do Spark Hospitality Digital Center é composto por quatro espaços completamente autónomos. Dois deles são concebidos para facilitar o trabalho colaborativo e a criatividade: o Centro de Desenvolvimento e o Centro de Incubação. Os outros dois servem como laboratórios experimentais: o Centro de Media para a comunicação, e o Centro de Testes para projectos de realidade virtual.

Finalmente, o Spark está também integrado em todo o programa académico, colocando a inovação e o empreendedorismo no centro do estilo de vida escolar da Les Roches convidando estudantes, ex-alunos e parceiros da indústria a trabalharem em conjunto para desenvolver e testar novas soluções na área da hotelaria em laboratórios ao vivo no campus. Os estudantes têm a oportunidade de trabalhar em consultoria empresarial efectiva e em desafios académicos confrontados com casos empresariais ou industriais autênticos fornecidos pelos parceiros.

Tal como Christine Demen-Meier afirma: "O centro de inovação é uma ferramenta educacional que colocámos no centro dos nossos programas. É um motor de inspiração e de emulação em termos de criatividade, envolvendo verdadeiros desafios académicos. Este é um objectivo pedagógico crucial a alcançar a fim de formar aqueles que serão os futuros líderes da indústria da hospitalidade".

Spark, Innovation Sphere by Les Roches é única no sector da hospitalidade a nível internacional, complementando o sector académico onde a Suíça é reconhecida pela excelência das suas escolas no setor da hotelaria.

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O Spark destina-se especificamente a apoiar projectos promissores no campo da hotelaria através das suas plataformas implantadas no campus de Crans-Montana, na Suíça e no campus de Marbella, em Espanha.

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sábado, 23 outubro 2021 15:46

Concurso ‘Montras de Natal’ está de volta a Lisboa!

As inscrições para distinguir as melhores lojas encontram-se abertas de 15 de Outubro a 20 de Novembro.

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As inscrições para distinguir as melhores lojas encontram-se abertas de 15 de Outubro a 20 de Novembro.

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 A União de Associações do Comércio e Serviços e a Câmara Municipal de Lisboa voltam a distinguir lojas no concurso “Montras de Natal” 2021, na cidade de Lisboa. As inscrições encontram-se abertas de 15 de Outubro a 20 de Novembro, e têm como objectivo levar o comércio local a concorrer à melhor montra natalícia da capital.

Destinado a todos os agentes do comércio da cidade, o concurso irá oferecer prémios monetários no valor de 1.500€, 750€ e 500€ através da UACS aos três primeiros classificados do Comércio Tradicional, bem como um galardão para as decorações de Natal das Grandes Superfícies Comerciais, e três possíveis Menções Honrosas nas categorias de comércio.

O concurso promove e fomenta a modernização e a animação do comércio de Lisboa, tendo como critérios de avaliação a originalidade e criatividade, a iluminação e visibilidade, a adequação ao tema, a harmonia e estética do conjunto e a sustentabilidade do projecto.

A Divulgação da lista dos concorrentes será feita dia 25 de Novembro e as montras estarão em exibição de 1 a 25 de Dezembro, contando com a entrega dos prémios entre os dias 15 a 31 de Janeiro de 2022.

As candidaturas ao Concurso são efectuadas através de uma ficha de inscrição divulgada nos sites institucionais da UACS e do Município de Lisboa e poderão ser enviadas para a Organização do Concurso pelo endereço de e-mail: montrasdenatal@gmail.com. Se preferir pode ainda entregar0 presencialmente na sede da UACS ou nos balcões do munícipe da CML.

O regulamento da iniciativa pode ser consultado também nos sites institucionais da UACS e da Câmara Municipal de Lisboa: https://www.uacs.pt/conteudo/noticias/cmn2021

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As inscrições para distinguir as melhores lojas encontram-se abertas de 15 de Outubro a 20 de Novembro.

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sábado, 23 outubro 2021 15:33

Portugal em destaque nos World Travel Awards

O World Travel Awards - autoridade líder que reconhece e recompensa a excelência em viagens e turismo – revelou os vencedores da Europa 2021.

Dentro de outros países, Portugal está de parabéns, recebendo destaque em distintas categorias: o Algarve foi nomeado como 'Destino de Praia Líder da Europa' e os Açores foram considerados 'Destino de Turismo de Aventura Líder da Europa'.

Para além destes, a entidade do Turismo de Portugal saiu vencedora com o título de 'Conselho de Turismo Líder da Europa' e ainda, a Dark Sky Alqueva, Portugal e Espanha foi reconhecida pelo prémio de ‘Turismo Responsável da Europa’.

Os resultados são obtidos após um ano de pesquisa pelas principais marcas de viagens, turismo e hospitalidade.

Graham Cooke afirma: "Os nossos vencedores representam o que há de melhor no sector de viagens e turismo da Europa, daí atribuo os meus parabéns a cada um deles.” O fundador do World Travel Awards acrescenta ainda que, “Estão todos a desempenhar um papel de destaque na liderança da recuperação das viagens e do turismo."

É caso para referir que o esforço em ser mais e melhor para o cliente, está a dar os seus frutos.

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O World Travel Awards - autoridade líder que reconhece e recompensa a excelência em viagens e turismo – revelou os vencedores da Europa 2021.

Dentro de outros países, Portugal está de parabéns, recebendo destaque em distintas categorias: o Algarve foi nomeado como 'Destino de Praia Líder da Europa' e os Açores foram considerados 'Destino de Turismo de Aventura Líder da Europa'.

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Os resultados são obtidos após um ano de pesquisa pelas principais marcas de viagens, turismo e hospitalidade.

Graham Cooke afirma: "Os nossos vencedores representam o que há de melhor no sector de viagens e turismo da Europa, daí atribuo os meus parabéns a cada um deles.” O fundador do World Travel Awards acrescenta ainda que, “Estão todos a desempenhar um papel de destaque na liderança da recuperação das viagens e do turismo."

É caso para referir que o esforço em ser mais e melhor para o cliente, está a dar os seus frutos.

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O World Travel Awards - autoridade líder que reconhece e recompensa a excelência em viagens e turismo – revelou os vencedores da Europa 2021.

Dentro de outros países, Portugal está de parabéns, recebendo destaque em distintas categorias: o Algarve foi nomeado como 'Destino de Praia Líder da Europa' e os Açores foram considerados 'Destino de Turismo de Aventura Líder da Europa'.

Para além destes, a entidade do Turismo de Portugal saiu vencedora com o título de 'Conselho de Turismo Líder da Europa' e ainda, a Dark Sky Alqueva, Portugal e Espanha foi reconhecida pelo prémio de ‘Turismo Responsável da Europa’.

Os resultados são obtidos após um ano de pesquisa pelas principais marcas de viagens, turismo e hospitalidade.

Graham Cooke afirma: "Os nossos vencedores representam o que há de melhor no sector de viagens e turismo da Europa, daí atribuo os meus parabéns a cada um deles.” O fundador do World Travel Awards acrescenta ainda que, “Estão todos a desempenhar um papel de destaque na liderança da recuperação das viagens e do turismo."

É caso para referir que o esforço em ser mais e melhor para o cliente, está a dar os seus frutos.

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sábado, 23 outubro 2021 13:53

EasyJet introduz Combustível Sustentável em Gatwick

O objectivo é reduzir as emissões de carbono para a atmosfera, provocadas pela aviação.

A companhia aérea EasyJet opera um total de 42 voos a partir do Aeroporto de Gatwick, que serão alimentados por uma mistura de 30% de SAF Neste MY.

O primeiro voo deste grupo realizou a descolagem na passada terça-feira, tornando-se num marco histórico ao utilizar um combustível sustentável para a aviação e ao ser também a primeira utilização deste produto, por parte da EasyJet, no Reino Unido. “Na easyJet procuramos desempenhar da melhor forma o nosso papel para liderar a descarbonização na aviação”, garantiu Jane Aston.

Este feito, foi conseguido através de um forte empenho de todos os parceiros envolvidos no projecto – fornecedor internacional de combustível de aviação Q8Aviation, easyJet, Aeroporto de Gatwick e Neste, num objectivo preciso de reduzir as emissões de carbono do combustível emitido pela aviação, tentando alcançar emissões líquidas zero na aviação até 2050.

Através destes 42 voos, as emissões de CO2 serão reduzidas até 70 toneladas, o que indica o forte compromisso da indústria em reduzir as emissões de gases com efeito de estufa e em atingir emissões líquidas zero até 2050. “Estamos a operar os nossos voos da forma mais eficiente possível, pelo que somos, actualmente, a única grande companhia aérea europeia a compensar as emissões de carbono do combustível utilizado em todos os nossos voos”, afirmou a Directora de Sustentabilidade da easyJet.

O combustível em questão é totalmente certificado, produzido a partir de resíduos e matérias primas residuais 100% renováveis e sustentáveis, tais como óleos alimentares usados e resíduos de gordura animal. O SAF Neste My pode vir a alcançar uma redução de até 80% de gases de efeito de estufa, em comparação com a utilização de combustível fóssil para aviões a jato.

A incorporação do SAF nas operações de Gatwick é um acontecimento importante para o aeroporto, demonstrando o seu empenho contínuo em trabalhar com vários parceiros de aviação no âmbito da descarbonização. A própria pegada de carbono de Gatwick em 2019 demonstrou que o aeroporto já está a meio caminho do zero líquido para as suas próprias operações e que, está também empenhado em atingir o zero líquido de emissões diretas até 2040.

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O objectivo é reduzir as emissões de carbono para a atmosfera, provocadas pela aviação.

A companhia aérea EasyJet opera um total de 42 voos a partir do Aeroporto de Gatwick, que serão alimentados por uma mistura de 30% de SAF Neste MY.

O primeiro voo deste grupo realizou a descolagem na passada terça-feira, tornando-se num marco histórico ao utilizar um combustível sustentável para a aviação e ao ser também a primeira utilização deste produto, por parte da EasyJet, no Reino Unido. “Na easyJet procuramos desempenhar da melhor forma o nosso papel para liderar a descarbonização na aviação”, garantiu Jane Aston.

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O objectivo é reduzir as emissões de carbono para a atmosfera, provocadas pela aviação.

A companhia aérea EasyJet opera um total de 42 voos a partir do Aeroporto de Gatwick, que serão alimentados por uma mistura de 30% de SAF Neste MY.

O primeiro voo deste grupo realizou a descolagem na passada terça-feira, tornando-se num marco histórico ao utilizar um combustível sustentável para a aviação e ao ser também a primeira utilização deste produto, por parte da EasyJet, no Reino Unido. “Na easyJet procuramos desempenhar da melhor forma o nosso papel para liderar a descarbonização na aviação”, garantiu Jane Aston.

Este feito, foi conseguido através de um forte empenho de todos os parceiros envolvidos no projecto – fornecedor internacional de combustível de aviação Q8Aviation, easyJet, Aeroporto de Gatwick e Neste, num objectivo preciso de reduzir as emissões de carbono do combustível emitido pela aviação, tentando alcançar emissões líquidas zero na aviação até 2050.

Através destes 42 voos, as emissões de CO2 serão reduzidas até 70 toneladas, o que indica o forte compromisso da indústria em reduzir as emissões de gases com efeito de estufa e em atingir emissões líquidas zero até 2050. “Estamos a operar os nossos voos da forma mais eficiente possível, pelo que somos, actualmente, a única grande companhia aérea europeia a compensar as emissões de carbono do combustível utilizado em todos os nossos voos”, afirmou a Directora de Sustentabilidade da easyJet.

O combustível em questão é totalmente certificado, produzido a partir de resíduos e matérias primas residuais 100% renováveis e sustentáveis, tais como óleos alimentares usados e resíduos de gordura animal. O SAF Neste My pode vir a alcançar uma redução de até 80% de gases de efeito de estufa, em comparação com a utilização de combustível fóssil para aviões a jato.

A incorporação do SAF nas operações de Gatwick é um acontecimento importante para o aeroporto, demonstrando o seu empenho contínuo em trabalhar com vários parceiros de aviação no âmbito da descarbonização. A própria pegada de carbono de Gatwick em 2019 demonstrou que o aeroporto já está a meio caminho do zero líquido para as suas próprias operações e que, está também empenhado em atingir o zero líquido de emissões diretas até 2040.

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sábado, 23 outubro 2021 13:37

Odisseia estreia “Expedição ao Ártico: Um ano no Gelo”

O relato demonstra como o degelo do Pólo Norte afetará o resto do planeta.

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O relato demonstra como o degelo do Pólo Norte afetará o resto do planeta.

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A Odisseia estreia, em exclusivo, em Portugal, a maior e mais importante expedição cinetífica jamais enviada ao Pólo Norte. A “Expedição ao Ártico: Um Ano no Gelo” define-se por ser um relato alarmante do impacto das alterações climáticas, a ver aos sábados, de 23 a 30 de Outubro, às 16h00.

São 10 anos de estudo, em que uma equipa internacional de 300 cientistas, de 20 países distintos, embarcou no quebra-gelo alemão Polarstern, com o intuito de recolher os dados necessários para compreender como é que a paisagem enigmática do Ártico regula as temperaturas e o clima em todo o planeta. Retrata uma investigação desenvolvida num dos ambientes mais duros do planeta “No último ano expandimos os limites do que é possível em termos de exploração do Ártico, quebrando vários recordes. Redifinimos a paisagem para o futuro da pesquisa no Ártico. Conseguimos bastante e parece-me justo dizer que a expedição constitui, e continuará a representar por muito tempo, um patamar histórico na pesquisa polar. Voltámos com um tesouro de dados e amostras que mudarão para sempre a pesquisa do clima.” Refere Marcus Rex.

A contestação mais imediata da missão foi o degelo no Ártico, com os especialistas a descobrirem que a espessura da calota polar está ainda menor do que se pensava, o que provoca alterações até nas estações do ano.

O Ártico está a aquecer mais depressa e, no Verão, o gelo marinho cobre apenas metade da superfície que ocupava há 40 anos. Um Ártico sem gelo teria consequências desastrosas para o resto do planeta, ao provocar a subida do nível do mar, tempestades catastróficas e ao alterar o nosso clima, com extremas ondas de calor e frio.

Para os cientistas o ponto crítico para o aquecimento global pode já ter sido ultrapassado e com ele as previsíveis consequências em cascata para o mundo.

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O relato demonstra como o degelo do Pólo Norte afetará o resto do planeta.

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sábado, 23 outubro 2021 13:31

KLM lança Mapa Interativo Covid-19

Mapa interativo Covid-19 mantém clientes actualizados e facilita-lhes as viagens.

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Mapa interativo Covid-19 mantém clientes actualizados e facilita-lhes as viagens.

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Com a ponderada decisão de abertura das restrições e o progressivo regresso às viagens, por vezes, torna-se complicado planear uma viagem com tantas burocracias que a envolvem. As regras e restrições de viagem mudam constantemente e variam de país para país, sendo assim essencial que os viajantes tenham as informações das suas viagens actualizadas.

Com o objectivo de facilitar todo este processo, a KLM acaba de divulgar um mapa designado “Para onde posso voar?”, desenhado para mostrar os requisitos de viagem actuais em cada país na rede da companhia aérea.

O mapa mostra os requisitos de viagens com base no país de partida e no status de vacinação dos clientes, para que estes possam escolher o próximo destino sem qualquer problema.

Para começar a planear uma viagem, os clientes podem ir ao website da companhia: https://www.klm.pt/travel-guide/where-can-i-fly-to e aí inserirem o aeroporto ou país de partida. Podem, a partir daí, mover-se ao longo do mapa interativo para ver os requisitos de viagem mais recentes nos destinos da KLM. Os clientes vacinados podem, de seguida, clicar no botão “Tenho a vacinação completa”, para ver os requisitos de viagem adequados ao seu estado. Depois de selecionarem um destino, são direccionados para o site TravelDoc, onde podem aceder aos requisitos de viagem detalhados para aquele local.

A KLM some, assim, mais um elemento benéfico ao bem-estar e segurança dos seus passageiros.

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Mapa interativo Covid-19 mantém clientes actualizados e facilita-lhes as viagens.

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sexta-feira, 22 outubro 2021 00:18

20º Encontro d #PortugalFazBem

Integrado no Programa de Conferências da Feira DecorHotel2021, realiza-se o 20.º Encontro #PortugalFazbem que na corrente edição se subordina ao tema Sustentabilidade, Produção e Turismo (Industrial) de um Portugal que faz bem!.

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Integrado no Programa de Conferências da Feira DecorHotel2021, realiza-se o 20.º Encontro #PortugalFazbem que na corrente edição se subordina ao tema Sustentabilidade, Produção e Turismo (Industrial) de um Portugal que faz bem!.

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O encontro que conta com a participação do Turismo de Portugal visa a promover conversas sobre ​design, produção portuguesa e turismo industrial, possibilitando, assim, dar a conhecer a oferta de turismo industrial existente, bem como partilhar experiências, nacionais e internacionais, que confirmem a relevância ​deste produto e estimular o desenvolvimento de programas turísticos passíveis de promoção.​

Uma das oradoras é Rita Salvado, engenheira têxtil premiada e diretora do MUSLAN. A professora irá apresentar a Rota da Lã, irá fazer referência à cidade da Covilhã como a maior indústria de lanifícios da Península Ibérica e ainda relatar o museu, de grande valor, existente na cidade.

O objectivo dos Encontros #PortugalFazBem passam por dar a conhecer e valorizar os valores autênticos de uma cultura que não tem par.

A feira DecorHotel2021 é de entrada exclusiva a profissionais, com inscrição gratuita em https://www.portugalfazbem.pt/1summit. O encontro está marcado para os dias 21 a 23 de Outubro.

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Integrado no Programa de Conferências da Feira DecorHotel2021, realiza-se o 20.º Encontro #PortugalFazbem que na corrente edição se subordina ao tema Sustentabilidade, Produção e Turismo (Industrial) de um Portugal que faz bem!.

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quinta-feira, 21 outubro 2021 23:55

Quais as cidades europeias mais afectadas pela Covid-19?

A 17ª edição do Relatório de Benchmarking do European Cities Marketing (ECM) inclui 107 cidades europeias e apresenta resultados a partir de 2020.

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A 17ª edição do Relatório de Benchmarking do European Cities Marketing (ECM) inclui 107 cidades europeias e apresenta resultados a partir de 2020.

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Em tempos pré-pandémicos, as cidades eram as líderes da indústria turística europeia e, no seu conjunto, os destinos membros do ECM representavam 690 milhões de dormidas, em 2019. Durante anos, o turismo urbano foi o aspecto mais dominante e dinâmico do turismo europeu.

Como esperado, 2020 foi um ano turbulento para a indústria do turismo devido à pandemia da COVID-19 que dominou todas as esferas das nossas vidas. O Relatório ECM determinou que as cidades incluídas no relatório atingiram um declínio médio de 60,9%.

Apesar de um ano desafiante, as três principais cidades em termos de total de noites de cama em 2020 mantiveram-se as mesmas do ano anterior: Londres, Paris e Berlim.

Olhando para os principais mercados de origem europeus, é evidente que todos eles registaram grandes diminuições. Os mais afectados foram os mercados de longo curso, o que é de esperar tendo em conta as restrições de viagem em tempos de pandemia: China (-88,9%), Estados Unidos (-88,2%) e Japão (-84,8%).

De facto, a Europa é proprietária das cidades e regiões mais visitadas do mundo, bem como dos principais mercados emissores. O impacto económico e social, afectou a subsistência dos trabalhadores e fornecedores de turismo e dos transportes, bem como das suas famílias e comunidades inteiras. Todos os destinos sofreram as consequências advindas da pandemia, independentemente da sua dimensão, localização geográfica ou atractividade.

Ainda assim, o sector do turismo encontra-se numa posição única para contribuir para planos e acções de recuperação mais vastos. 

Apesar deste cenário desafiante, os DMO (Destination Marketing Organisations) estão quase totalmente de acordo que a crise conduzirá o turismo para um futuro mais sustentável (89% concorda parcial ou completamente).

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europeias mais afectadas pela Covid-19?" 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A 17ª edição do Relatório de Benchmarking do European Cities Marketing (ECM) inclui 107 cidades europeias e apresenta resultados a partir de 2020.

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quinta-feira, 21 outubro 2021 23:28

Saxônia é o destino oficial do parceiro da ITB Berlin 2022

Este é o resultado de uma parceria de quase dois anos com a ITB Berlin, durante a qual a Saxônia já foi o Destino Cultural Oficial. 

TMG

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Este é o resultado de uma parceria de quase dois anos com a ITB Berlin, durante a qual a Saxônia já foi o Destino Cultural Oficial. 

TMG

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“A parceria oficial do próximo ano oferece à Saxônia uma grande oportunidade de se promover na indústria do turismo em todo o mundo como um destino excepcional para a cultura e para o turismo urbano, ao mesmo tempo que oferece uma experiência única na natureza”, afirmou a Ministra do Estado de Cultura e Turismo da Saxônia. 

A parceria foi outro elemento importante, sobretudo no que diz respeito à reabertura do turismo, “A Saxônia exibirá tudo o que as pessoas desejam: arte, cultura, cidades vibrantes e atrações naturais excepcionais”, mencionou Klepsch.

Com o lançamento de uma nova imagem chave criada pela Tourismus Marketing Gesellschaft Sachsen (TMGS) para comunicar a parceria online e offline, a contagem regressiva oficial começou. “Foi importante para nós termos uma noção das atrações culturais e turísticas marcantes da Saxônia de uma forma que fosse actualizada, bastante ousada, confiante e acima de tudo cativante”, garantiu Veronika Hiebl.

“As reações dos profissionais dos média e turismo do mundo, nos anos anteriores aos países anfitriões da ITB Berlin, sempre foram impressionantes”, disse o chefe da ITB Berlin. “A Saxônia tem todas as oportunidades de elevar ainda mais a fasquia na próxima ITB Berlin. A natureza tradicionalmente acolhedora da Saxônia será visível em cada elemento de suas apresentações na feira, e a ITB apoiará e promoverá isso com suas comunicações em todo o mundo. “

Entre os destaques da parceria estará o evento oficial de abertura em 08 de Março de 2022, com convidados de alto nível de todas as partes do mundo. 

A Saxônia é responsável pelas ofertas culturais e gastronómicas neste evento na véspera do espetáculo. Além de contar com cerca de 30 parceiros do estado, a Saxônia está a promover-se como um destino de uma ampla gama de medidas de publicidade online e offline.

A Saxônia era para ser o destino parceiro da ITB em 2021, mas após o cancelamento da ITB Berlin 2020 a parceria foi adiada até 2022. Na ITB Berlin 2021, a Saxônia tornou-se no primeiro Destino Cultural Oficial na história da feira, que se estende por mais de 50 anos. Nesta ITB Berlin inteiramente virtual, a Tourismus Marketing Gesellschaft Sachsen mbH (TMGS) promove a Saxônia como o destino cultural número um da Alemanha.

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Este é o resultado de uma parceria de quase dois anos com a ITB Berlin, durante a qual a Saxônia já foi o Destino Cultural Oficial. 

TMG

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