sexta-feira, 24 janeiro 2020 01:21

Celebrity Cruises convida escritora para madrinha do novo Celebrity Apex

A Celebrity Cruises anunciou que será Reshma Saujani a madrinha do novo Celebrity Apex, o segundo navio da Classe Edge.

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A Celebrity Cruises anunciou que será Reshma Saujani a madrinha do novo Celebrity Apex, o segundo navio da Classe Edge.

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A Celebrity Cruises anunciou que será a escritora Reshma Saujani a madrinha do novo Celebrity Apex, o segundo navio da Classe Edge que chegou para revolucionar a indústria dos cruzeiros.

Reshma Saujani, fundadora e CEO de Girls Who Code, uma organização internacional sem fins lucrativos, e autora do best-seller internacional “Brave, Not Perfect”, irá batizar o novo navio a 30 de Março de 2020, na cerimónia oficial de inauguração, em Southampton, Reino Unido.

Tradicionalmente, “a madrinha de um navio é a personificação do mesmo.”

Para os inovadores navios da Classe Edge, a Celebrity está a homenagear mulheres que estão a inovar e a liderar nas áreas profissionais em que actuam

A madrinha do Celebrity Edge, que foi inaugurado em Novembro de 2018, é Malala Yousafzai, a quem foi atribuído o Prémio Nobel da Paz, por defender a igualdade de oportunidades educacionais para meninas no mundo inteiro.

Desde o seu lançamento nos Estados Unidos, em 2012, Girls Who Code ajudou 185.000 meninas em quase todas as etapas do seu percurso educacional. A organização pretende eliminar a diferença de género na indústria informática até 2027. Girls Who Code foi considerada a organização mais inovadora do mundo pela revista Fast Company, em 2019.

Além de ser a fundadora e CEO de Girls Who Code, Reshma Saujani tem sido activista ao longo da sua vida e foi a primeira mulher com dupla nacionalidade, indiana e americana, a concorrer ao Congresso dos Estados Unidos da América, em 2010. Fez uma apresentação no TED sobre o best-seller Brave, Not Perfect, que se tornou viral e desencadeou uma discussão mundial sobre a educação de meninas e como as podemos ajudar a serem mais corajosas, a aceitarem as suas vulnerabilidades e a terem melhor qualidade de vida.

O trabalho que Reshma tem desenvolvido, tem sido amplamente reconhecido, incluindo ter sido considerada: a empreendedora mais inovadora do ano, pelo Wall Street Journal; uma das mulheres que estão a mudar o mundo, pela Forbes; uma das pessoas mais criativas do mundo, pela Fast Company; uma das líderes mais influentes, pela Fortune World, entre outras distinções. Venceu ainda o prémio Harold W. McGraw, Jr da Educação.

Lisa Lutoff-Perlo, Presidente e CEO da Celebrity Cruises, afirmou: “A Reshma está a contrariar a tradição de uma indústria maioritariamente dominada por homens. Está a modificar a perspectiva que existe relativamente à aparência física e metodologia de trabalho de um Programador Informático, inspirando as novas gerações de meninas e mulheres a terem a coragem de conquistar este sector de atividade. Por ser uma visionária e impulsionadora de mudança, é a madrinha certa para o revolucionário Celebrity Apex”.


Por suia vez, Reshma Saujani afirmou: “A Girls Who Code tem a missão de colmatar a diferença de género na indústria tecnológica e informática e a Celebrity Cruises tem a mesma missão na indústria dos cruzeiros. É uma honra ter o apoio da Celebrity Cruises na nossa causa e ser escolhida para madrinha do Celebrity Apex”.

Adicionalmente, a Celebrity irá contar com a colaboração da Girls Who Code para incluir a codificação informática no programa para jovens, Camp at Sea, a bordo do Celebrity Apex e Celebrity Edge.


O Celebrity Apex será inaugurado em Abril de 2020, com uma mini temporada de cinco cruzeiros no Norte da Europa. No Verão vai operar cruzeiros de sete a 12 noites pelo Mediterrâneo e, em Novembro, reposiciona-se em Fort Lauderdale para uma temporada de inverno nas Caraíbas, com partidas todas as semanas.

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string(14) "Reshma Saujani" ["published"]=> string(1) "1" ["link"]=> string(44) "/alojamento/hoteis/tag/Reshma%20Saujani.html" } } ["imageXSmall"]=> string(61) "/media/k2/items/cache/b43ef2ad2573a82042569280ef234cf7_XS.jpg" ["imageSmall"]=> string(60) "/media/k2/items/cache/b43ef2ad2573a82042569280ef234cf7_S.jpg" ["imageMedium"]=> string(60) "/media/k2/items/cache/b43ef2ad2573a82042569280ef234cf7_M.jpg" ["imageLarge"]=> string(60) "/media/k2/items/cache/b43ef2ad2573a82042569280ef234cf7_L.jpg" ["imageXLarge"]=> string(61) "/media/k2/items/cache/b43ef2ad2573a82042569280ef234cf7_XL.jpg" ["imageGeneric"]=> string(66) "/media/k2/items/cache/b43ef2ad2573a82042569280ef234cf7_Generic.jpg" ["imageProperties"]=> object(stdClass)#914 (2) { ["filenamePrefix"]=> string(32) "b43ef2ad2573a82042569280ef234cf7" ["pathPrefix"]=> string(54) "/media/k2/items/cache/b43ef2ad2573a82042569280ef234cf7" } ["rawTitle"]=> string(72) "Celebrity Cruises convida escritora para madrinha do novo Celebrity Apex" 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A Celebrity Cruises anunciou que será Reshma Saujani a madrinha do novo Celebrity Apex, o segundo navio da Classe Edge.

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sexta-feira, 24 janeiro 2020 00:28

ADHP abre candidaturas aos Prémios Xénios 2020

A ADHP – Associação de Directores de Hotéis de Portugal vai abrir, a partir de 27 de Janeiro, as candidaturas aos Xénios 2020, Prémios de Excelência na Hotelaria.

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A ADHP – Associação de Directores de Hotéis de Portugal vai abrir, a partir de 27 de Janeiro, as candidaturas aos Xénios 2020, Prémios de Excelência na Hotelaria.

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Os Xénio, Prémios de Excelência na Hotelaria têm como objectivo distinguir “os directores hoteleiros, reconhecendo os profissionais de hotelaria e as empresas do sector ou que nele operam, que se destacaram em 2019, nas suas diferentes áreas ou departamentos de actuação.

 

A atribuição destes prémios tem um significado muito especial para a ADHP, dado que esta associação tem tido como uma das principais metas a qualificação e o crescente reconhecimento do papel de Director de Hotel, uma função basilar neste tipo de organizações, do ponto de vista estratégico, de negócio e humano”, destaca Raúl Ribeiro Ferreira, presidente da ADHP.

Os prémios distinguem os directores hoteleiros em diferentes categorias – Melhor Director de Hotel, Melhor Director de Alojamentos, Melhor Director de F&B, Melhor Director Comercial/Marketing/Vendas, Melhor Jovem Director, Melhor Gestor de Potencial Humano assim como Melhor Empresa de Outsourcing/Parceiro de Negócios.

A direção da ADHP atribuirá ainda o Prémio Carreira a uma individualidade do sector hoteleiro.


As candidaturas aos Prémios Xénios decorrerão de 27 de Janeiro a 07 de Fevereiro “bastando para isso enviar um mail para geral@adhp.org justificando a sua intenção juntamente com o CV atualizado”.

Por outro lado os associados da ADHP poderão também propor candidatos a qualquer das categorias.


Os candidatos serão posteriormente submetidos a votação online no site do Congresso e os três mais votados em cada categoria serão analisados por um júri constituído por personalidades do sector do Turismo.


A cerimónia de entrega da 8ª edição dos Prémios Xénios - Excelência na Hotelaria 2020 terá lugar como vem sendo hábito, durante o jantar do 16º Congresso da ADHP, que acontece a 02 de Abril.

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A ADHP – Associação de Directores de Hotéis de Portugal vai abrir, a partir de 27 de Janeiro, as candidaturas aos Xénios 2020, Prémios de Excelência na Hotelaria.

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sexta-feira, 24 janeiro 2020 00:07

Ciudad Rodrigo e Almeida exige na FITUR, reconhecimento como destino turístico conjunto

A natureza fascinante e a sua poderosa oferta gastronómica  constituem, bem como património histórico e cultural, a sua principal atracção turística

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A natureza fascinante e a sua poderosa oferta gastronómica  constituem, bem como património histórico e cultural, a sua principal atracção turística

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Ciudad Rodrigo e Almeida, duas terras irmãs situadas em ambos os lados da fronteira luso-espanhola, a mais antiga da Europa, organizaram um evento, no stand que ambas dispõem, na Feira Internacional de Turismo de Madrid (FITUR),  com o objectivo de reivindicar a sua categoria única, enquanto destino turístico conjunto.


Separadas fisicamente por pouco mais de 40 quilómetros de distância, mas unidas em tudo desde longa data, Ciudad Rodrigo e Almeida formam “um património histórico e cultural excepcional, com atrações singulares para o visitante, tal como a monumentalidade dos sistemas defensivos amuralhados de origem medieval, presentes nas duas vilas, os mais bem preservados do mundo”.


Marcos Iglesias e José Alberto Morgado, presidente e vice-presidente da localidade salmantina e portuguesa, respectivamente, presidiram um evento onde valorizaram o referido património, enfatizando a fortaleza na sua proposta comum, pois a fortificação de ambos os territórios torna-os pioneiros no que toca ao sector turístico. "Há mais coisas que nos unem do que aquelas que nos separam", afirmou Morgado, referindo que, apesar das suas diferenças notáveis, "são duas cidades, dois países e um único destino".


Uma ideia com a qual Iglesias concorda plenamente: "Criámos laços que vão para além de tudo o que é meramente turístico, porque queremos transmitir uma sensação de unidade", explicou o presidente de Ciudad Rodrigo, sobre a união de regiões historicamente enfrentadas pela fronteira luso-espanhola, mas que já, desde há muito tempo, perceberam que não faz sentido viver de costas, o melhor seria começar a trabalhar juntas.

A localização geográfica das duas terras, localizadas a menos de uma hora de caminho do cais de Vega Terrón, um ponto de referência e paragem obrigatória para os cruzeiros fluviais que correm ao longo do rio Douro, e que, após deixarem a cidade do Porto, transformam a imprescindível visita a Ciudad Rodrigo e Almeida na melhor experiência fluvial pelo Douro. "São destinos perfeitos para que os passageiros dos cruzeiros disfrutem de um dia agradável a nível cultural e histórico, pois, dado que são localidades pequenas, oferecem pequenos roteiros, bastante acessíveis para quem goste de caminhar", afirmou Beatriz Jorge Carpio, vice-presidente de Ciudad Rodrigo.

A importância primordial de Ciudad Rodrigo na Guerra da Independência, “a figura de Francisco de Assis e a sua relevância no âmbito do turismo religioso, bem como a sua excelência gastronómica e a sua oferta hoteleira, são outros factores determinantes para o turista, na escolha do seu destino”. Todos estes factores permitem que as duas localidades mostrem, ao visitante, uma experiência inesquecível. 

 

Ciudad Rodrigo e Almeida são dois municípios históricos localizados em ambos os lados da fronteira entre Espanha e Portugal, e, cujas administrações públicas trabalham lado a lado numa proposta de turismo conjunto.

A cidade espanhola de Ciudad Rodrigo situa-se sobre uma torre de vigia a oeste da província de Salamanca, uma posição estratégica idílica fundamental que começou desenvolver-se a partir do século XII, coincidindo com a independência portuguesa.
É a primeira muralha medieval da cidade, desta época, que ainda hoje pode ser explorada na sua totalidade. Aqui teve origem um dos exemplos mais bem preservados do sistema defensivo da Idade Média, concluído no século XVIII após sucessivas atualizações e modernizações.
Pouco depois, em 1810, Ciudad Rodrigo testemunhou a passagem mais importante da sua história, o cerco, pelo exército francês, durante três meses na Guerra da Independência.


A vila portuguesa de Almeida, pertencente ao distrito da Guarda, que por sua vez faz parte da região Centro de Portugal, protagonizou um alto destaque histórico após a restauração da independência de Portugal sobre a Espanha em 1640. Desde aquele ano, tornou-se um ponto estratégico da capital militar na fronteira luso-espanhola, o que explica a sua admirável fortaleza fortificada de origem medieval, concluída no século XVIII, uma complexa infraestrutura amuralhada, preservada de maneira excelente e que se destaca, especialmente, pela particularidade da sua planta hexagonal em forma de estrela

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A natureza fascinante e a sua poderosa oferta gastronómica  constituem, bem como património histórico e cultural, a sua principal atracção turística

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quinta-feira, 23 janeiro 2020 22:59

Mesão Frio apoia financeiramente as festas religiosas do concelho

Para o corrente ano civil e à imagem de anos transactos, a Câmara Municipal de Mesão Frio deliberou atribuir às festas religiosas concelhias o apoio financeiro total de 7 mil 150 euros.

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Para o corrente ano civil e à imagem de anos transactos, a Câmara Municipal de Mesão Frio deliberou atribuir às festas religiosas concelhias o apoio financeiro total de 7 mil 150 euros.

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A autarquia considera a realização dos eventos um importante contributo para a salvaguarda dos costumes e tradições, bem como para a preservação da história e identidade do povo.

É do interesse público e municipal, a missão assumida por todas as comissões fabriqueiras concelhias e outras entidades, que prestam relevantes serviços sociais e recreativos à comunidade, o que requer que a autarquia lhes reconheça o mérito.


Assim, foram atribuídas, por freguesias e respectivas festas, considerando a dimensão dos territórios e o número de habitantes, as verbas que constam numa lista em anexo

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Para o corrente ano civil e à imagem de anos transactos, a Câmara Municipal de Mesão Frio deliberou atribuir às festas religiosas concelhias o apoio financeiro total de 7 mil 150 euros.

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quinta-feira, 23 janeiro 2020 11:48

Castela e Leão apresenta na FITUR a sua Feira de Enoturismo

Neste 23 de Janeiro será apresentada, na FITUR, a FINE, a Feira Internacional de Enoturismo

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Neste 23 de Janeiro será apresentada, na FITUR, a FINE, a Feira Internacional de Enoturismo

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A FINE é a primeira feira especializada em enoturismo da Europa e no evento desta quinta feira serão conhecidos os detalhes da mesma.
Participarão 93 adegas e territórios enoturisticos de Espanha e Portugal e estarão presentes compradores de 15 paises.

Haverá ainda jornadas de formação com a presença de peritos de Itália, França e Portugal.

A apresentação terá lugar pelas 13:40 no stand da Junta de Castela e Leão no Pavilhão 7

Estarão presentes:

-     Directora geral de Turismo de Castilla y León, Estrella Torrecilla

-     Conselheira de Cultura del Ayuntamiento de Valladolid, Ana Redondo

-     Deputada de Turismo de la Diputación de Valladolid, Nuria Duque

-     Director geral de la Feria de Valladolid, Alberto Alonso

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Neste 23 de Janeiro será apresentada, na FITUR, a FINE, a Feira Internacional de Enoturismo

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quinta-feira, 23 janeiro 2020 11:26

EFTA apresenta em Aveiro a 33ª Conferência Anual

A EFTA – Escola de Formação Profissional em Turismo de Aveiro apresenta em conferência de imprensa a 33ª edição da Conferência Anual Europeia das Escola de Hotelaria e Turismo,

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A EFTA – Escola de Formação Profissional em Turismo de Aveiro apresenta em conferência de imprensa a 33ª edição da Conferência Anual Europeia das Escola de Hotelaria e Turismo,

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A EFTA – Escola de Formação Profissional em Turismo de Aveiro apresenta em conferência de imprensa a 33ª edição da Conferência Anual Europeia das Escola de Hotelaria e Turismo, que terá lugar nas instalações da EFTA, na Estrada de São Bernardo, n.º 137, em Aveiro.


Na conferência de imprensa será apresentado o evento. Este é o maior e mais importante evento anual da Associação Europeia de Escolas de Hotelaria (AEHT) o qual trará um número considerável de diferentes nacionalidades à região de Aveiro, durante uma semana.


A conferência de imprensa terá como intervenientes Manuel Torrão, director da EFTA, José Ribau Esteves, presidente da Câmara Municipal de Aveiro, Pedro Machado, presidente do Turismo Centro de Portugal, Fernando Paiva de Castro, presidente da direção da Associação Industrial do Distrito de Aveiro, e Paulo Revés, director do Departamento de Dinamização Escolar e Cooperação Internacional das Escolas do Turismo de Portugal.

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quarta-feira, 22 janeiro 2020 22:54

Alep reforça presença no Algarve e apresenta Alep Updates

A Associação do Alojamento Local em Portugal (ALEP) acaba de reforçar a presença no Algarve com o alargamento da delegação em Faro

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A Associação do Alojamento Local em Portugal (ALEP) acaba de reforçar a presença no Algarve com o alargamento da delegação em Faro

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A Associação do Alojamento Local em Portugal (ALEP) acaba de reforçar a presença no Algarve com o alargamento da delegação em Faro e o lançamento dos ALEP Updates: encontros de carácter regular a decorrer em várias localidades do Algarve, promovendo a “formação, partilha de experiências e networking entre os associados e todos os profissionais do sector do Alojamento Local.”

A delegação da ALEP no Algarve é coordenada por Helena Raimundo, empresária com vasta experiência na gestão de Alojamento Local.


O Algarve concentra actualmente 40% de toda a oferta de alojamento local no país, enquanto que o peso de Lisboa e Porto juntos não chega a 30%. Só no Algarve existem cerca de 32.500 alojamentos locais (AL) listados no Registo Nacional de Alojamento Local (RNAL), gerando um de 354 milhões de euros para o PIB e tendo perto de 20 mil pessoas a trabalhar neste segmento.

“Um dos grandes objectivos da actual Direção da ALEP é potenciar a relação de proximidade com os associados, alargando a nossa presença e representação, bem como apoiar os profissionais do sector do Alojamento Local no Algarve.”. referiu Eduardo Miranda, presidente da ALEP.

O primeiro encontro ALEP Updates terá lugar a 28 de Janeiro em Portimão  e contará com a presença do Vereador João Gamboa, Responsável pelo Alojamento Local da Câmara Municipal de Portimão.

Neste encontro seguido de almoço, serão apresentados os Indicadores sobre o AL em Portimão e serão discutidos desafios e perspetivas que enfrentam o Turismo na região.
Os interessados em assistir ao ciclo de sessões ALEP Updates poderão obter mais informações sobre inscrição e modo de pagamento em www.alep.pt

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A Associação do Alojamento Local em Portugal (ALEP) acaba de reforçar a presença no Algarve com o alargamento da delegação em Faro

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quarta-feira, 22 janeiro 2020 12:14

MSC Cruzeiros é pelo terceiro ano a “Escolha do Consumidor”

A MSC Cruzeiros recebeu, pelo terceiro ano consecutivo, a distinção “Escolha do Consumidor 2020” na categoria “Cruzeiros” pela ConsumerChoice – Centro de Avaliação da Satisfação do Consumidor.

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A MSC Cruzeiros recebeu, pelo terceiro ano consecutivo, a distinção “Escolha do Consumidor 2020” na categoria “Cruzeiros” pela ConsumerChoice – Centro de Avaliação da Satisfação do Consumidor.

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A Directora de Marketing da MSC Cruzeiros, Inês Chuva esteve presente na cerimónia de entrega do prémio que teve lugar, a 09 de Janeiro no Capitólio em Lisboa.

Esta distinção demonstra, uma vez mais, o compromisso da MSC Cruzeiros em elevar a experiência de cruzeiros, tornando-a única e inesquecível.

A companhia tem trabalhado continuamente para tornar a “experiência de cada viajante ainda melhor, tendo como pilares fundamentais a inovação e a sustentabilidade”, lê-se na nota de imprensa.

Nesta oitava edição dos prémios “Escolha do Consumidor”, a ConsumerChoice deu a conhecer as melhores marcas em Portugal, baseando-se no grau de “satisfação e recomendação que proporcionam aos portugueses”.

Nesta edição, foram envolvidos cerca de 20 mil consumidores em mais de 132 mil avaliações de diferentes sectores, sendo a MSC Cruzeiros a marca mais votada na categoria ‘Cruzeiros’, entre as cinco que foram avaliadas.

Com um índice de satisfação global de 86,95%, mais 1,35% do que no ano anterior, a MSC Cruzeiros além de ter sido distinguida como a ‘Escolha do Consumidor’, integra agora o TOP 25 das marcas preferidas pelos portugueses.


No que diz respeito aos itens mais valorizados que colocam a MSC Cruzeiros na preferência dos consumidores para “umas férias inesquecíveis”, destacam-se o Conforto (90%), a Segurança (88,8%), a Possibilidade de 'Tudo incluído' (87,5%), o Atendimento simpático e profissional (87,5%) e a Informação detalhada (87,5%).


A Escolha do Consumidor 2020 premeia as marcas, com base na sua performance em 2019, através de um processo que envolve a identificação dos atributos mais importantes para os consumidores e uma avaliação efetiva das marcas de cada categoria, permitindo aferir quais as que apresentam maiores níveis de satisfação e intenção de compra ou recomendação.
Este é o sistema de avaliação de marcas nº1 em Portugal, liderando todos os índices (notoriedade, credibilidade, isenção e transparência e motivação de compra) junto dos consumidores portugueses com 90% de notoriedade.

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A MSC Cruzeiros recebeu, pelo terceiro ano consecutivo, a distinção “Escolha do Consumidor 2020” na categoria “Cruzeiros” pela ConsumerChoice – Centro de Avaliação da Satisfação do Consumidor.

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quarta-feira, 22 janeiro 2020 11:39

Turismo do Porto e Norte de Portugal cresce acima da média nacional

 A actividade turística no destino Porto e Norte de Portugal continua em franco crescimento com um aumento na ordem dos 11,2%.

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 A actividade turística no destino Porto e Norte de Portugal continua em franco crescimento com um aumento na ordem dos 11,2%.

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A actividade turística no destino Porto e Norte de Portugal continua em franco crescimento, tendo-se registado no passado mês de Novembro um aumento de dormidas na ordem dos 11,2 por cento, ou seja, acima do registo nacional.
Estes números consolidam uma tendência que se vem verificando desde o início de 2019, sendo que a média de crescimento neste indicador situa-se na ordem dos 9,5 %.

Com os dados conhecidos até Novembro, o destino Porto e Norte de Portugal já ultrapassou as 10 milhões de dormidas desde o início do ano de 2019, estando ainda por apurar os dados do passado mês de Dezembro, época de festas de Natal e Ano Novo e grande fluxo turístico, o que deve melhorar consideravelmente os registos já conhecidos.


Luís Pedro Martins, presidente da Entidade Regional de Turismo do Porto e Norte de Portugal (TPNP), sublinha “a consistência dos números de crescimento ao longo do ano de 2019, com resultados excelentes até mesmo fora daquilo que se convencionou chamar de época alta”.
Para isso muito tem contribuído a conquista de novos mercados, “com destaque para os norte-americanos, canadianos e brasileiros, que gozam o principal período de férias em contraciclo com os mercados tradicionais”.

São mercados que estão a descobrir este destino e que se revestem de grande importância, para melhorarmos indicadores importantes como são o índice da sazonalidade, estada média e proveitos”, refere o presidente da TPNP.


A provar esta realidade estão os números do crescimento de dormidas de não-residentes, indicador em que o Porto e Norte de Portugal encabeça o ranking de crescimento no mês de novembro, com uma percentagem de 12,8 por cento e um aumento médio desde o início de 2019 de 11,7 por cento.


No que diz respeito ao mercado nacional, em Novembro, o Porto e Norte foi o destino com maior procura (317 mil dormidas), num crescimento de 9,3% por cento, representando o segundo melhor registo nacional neste indicador em todo o ano.

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 A actividade turística no destino Porto e Norte de Portugal continua em franco crescimento com um aumento na ordem dos 11,2%.

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quarta-feira, 22 janeiro 2020 11:10

Centro de Portugal presente na Feria Internacional de Turismo de Madrid

Turismo do Centro estará na FITUR que decorrerá em Madrid de 22 a 26 de Janeiro, representado a nível institucional e por muitas empresas, associações e municípios.

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Turismo do Centro estará na FITUR que decorrerá em Madrid de 22 a 26 de Janeiro, representado a nível institucional e por muitas empresas, associações e municípios.

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A marca Centro de Portugal vai estar presente de forma diversificada na FITUR - Feria Internacional de Turismo de Madrid, que decorrerá esta semana na capital espanhola. A presença da região acontece através da Agência Regional de Promoção Turística Centro de Portugal, que está representada no espaço de Portugal, e de outros expositores que representam empresas, associações e municípios do território.
A Entidade Regional de Turismo do Centro de Portugal vai aproveitar a presença para realizar reuniões de trabalho ao mais alto nível, relacionadas com a cooperação transfronteiriça.

A FITUR decorre de 22 a 26 deJaneiro, no recinto da Feria de Madrid. Os visitantes podem encontrar a representação do Centro de Portugal no Pavilhão 4 – Stand 4D02.


A edição de 2020 da mais importante feira de turismo da Península Ibérica reúne 918 expositores, o que representa um crescimento de 3,8% em relação a 2019. Estarão presentes 11.040 empresas de 165 países e regiões e a organização prevê que seja superado o número de 142.000 profissionais que participaram no ano passado.


A participação da marca Centro de Portugal na FITUR assume um carácter estratégico dada a histórica importância do mercado espanhol: a Feira Internacional de Turismo é um ponto de encontro obrigatório para um grande número de empresas da região.

Valorização do Património e Cultura e Desconcentração da Procura são alguns dos desafios estratégicos do Centro de Portugal que nortearam a preparação de um extenso leque de reuniões que terão lugar durante os cinco dias em que dura a Feira. Questões relacionadas com novas ofertas de produtos sustentáveis e destinos turísticos inteligentes merecerão também uma particular atenção.

 

Entre os muitos encontros de trabalho previstos com várias entidades oficiais, destacam-se as reuniões com as Juntas de Turismo de Castilla y Leon e da Extremadura, destinadas a aprofundar projetos em curso e futuros de promoção e cooperação transfronteiriça. No mesmo âmbito, vão decorrer reuniões dos projectos Interreg (Cooperação Territorial Europeia), em que o Centro de Portugal é parceiro.

A FITUR é hoje um destino obrigatório para a marca Centro de Portugal e para as empresas da região que apostam de forma decisiva na internacionalização, e particularmente no mercado espanhol. A presença num mercado que sempre foi decisivo para a região Centro do país demonstra a crescente vitalidade das empresas do setor do Turismo, assim como a qualidade dos seus serviços e a forma extraordinária como sabem aliar os valores da tradição à modernidade e exigência que comporta a competitividade global”, salienta Pedro Machado, presidente da Entidade Regional de Turismo do Centro de Portugal e da Agência Regional de Promoção Turística Centro de Portugal.


Além do espaço institucional da marca Centro de Portugal, marcam presença nesta edição outras entidades e empresas da região, nomeadamente os municípios de Castelo Branco, Viseu, Condeixa-a-Nova e Proença-a-Nova, as Aldeias Históricas de Portugal, e as empresas Aveiro Emotions, Aveiro Moments, Fátima Hotels Group, Hotéis Cristal, Hotel Cinquentenário & Conference Center, Hotel dos Templários by GJC Hotels, Montebelo Hotels & Resorts, Natura IMB Hotels, Ostraveiro, Pinhal Tour DMC, SDivine Fátima Hotel - Congress & Spirituality, Steyler Fátima Hotel, Tivoli Coimbra e Try Portugal.

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Turismo do Centro estará na FITUR que decorrerá em Madrid de 22 a 26 de Janeiro, representado a nível institucional e por muitas empresas, associações e municípios.

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